Author name: Kevin Scrimgeour

A shopper arrives on your ecommerce site with a specific need: “I need a waterproof hiking jacket for spring trips,

Most website visitors do not want to hunt through menus, filters, and pages to find what they need. They want

You paid to bring someone to your website. Maybe they clicked an ad, found you through search, followed an email,

A visitor arrives on your website with a clear need, but they may not know what you call your products,